White House Initiative on Educational Excellence for Hispanics Executive Director to Discuss Importance of Financial Literacy in Latino Community at College-Savings Event in California

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Alejandra Ceja, executive director for the White House Initiative on Educational Excellence for Hispanics (Initiative), will discuss the importance of financial literacy among Latino students and parents and the need for continued investments in education at the launch of El Monte Promise Foundation’s Scholars Savings Program on Thursday, March 12, in El Monte, California. Ceja also will highlight the value of community involvement and collaboration in expanding the long-term educational opportunities of Hispanic students. El Monte City Mayor Andre Quintero, members of Congress, district and local education officials, community leaders and business officials will attend.

The Scholars Savings Program is a college savings program that aims to educate Hispanic parents and students on financial literacy and the importance of saving money for college. During the event, more than $650K from public and private partners will be announced and go toward the Scholars Savings Program. These funds serve as a commitment to answer the Initiative’s call to action for targeted investments supporting education for Hispanics across the country. At the event, parents will be able to open 529 college savings accounts for their children in grades one through four.

In September 2015, the Initiative will celebrate its 25th anniversary. In honor of this historic milestone, it has launched its Anniversary Year of Action: Fulfilling America’s Future to leverage public- and private-sector commitments to action that invest in quality education programs and strategies for Hispanics.